Cadburys Business Assignment Essay Example for Free

Cadburys Business Assignment Essay The business that I have chosen to is Cadburys I have chosen to use the product will it is a well knows product that many people know and love, I have chosen this product because it has a very wide range of target audience and Cadburys is a well known business so information will be easy to access and to gather. The nature of the business is simple it is to provide sugary treats to the public the main target audience I would say would be children I would say from the ages of 4 onwards, the customers would be every one that likes chocolate they have a wide range of products such a cream egg this would appeal more to children than adults I would say as they adverts and the angle of the marketing addresses to children’s humour and to the nature of the commercial side of the business were as the product such a a dairy milk bar would appeal to a wider range of people such as adults as its simple and has very little child like qualities. The business brings out new products quite often so this would build on the companies reputation and would also help its sales figures as new products appeal to the customers curious nature as if a new product comes out that is advertised well, will make you want to try it and see what it is like, as Cadburys have a wide range of products there is pretty much a product for every one so the target audience is vast. Because of its large product range it will have more customers and because it has been around a long time this would mean that allot of people would have known about it and there for the audience and the people that buy the product will be greater than new businesses or newer businesses such as galaxy. The business Cadburys has existed since 1842 this shows the public that the business is a reliable and trust worthy business and obviously has a good range of products. Cadburys was founded almost 200 years ago and was opened by john Cadburys on bull street in Birmingham in 1824, he started of by making drinking chocolate then expanded by making chocolate and other products. Cadburys is a plc so it is a private limited company so this means it has public shares so the public would be involved in the business. The business is not based anywhere anymore but has business every were and this would make it a world wide company. The main competitors would be businesses such as galaxy and nesquik and other chocolate and sweat manufactures. My companies corporate aims would be to be able to make a healthy profit and be able to keep the business running at a high standard. The objectives of the business would be to be making lots of good quality chocolate and to be always be improving the quality of the chocolate and the recipes, other objectives would be to make their business fully fair trade as this would help the reputation of the business. Another objective would be to expand the business to have lots of stores world wide to increase the popularity of the business, doing this the business would need to make sure that they will be able to survive the market and make it an on going business. To create chocolate that appeals to all ages of the audience they do this by making sure that all of their ingredients are all at a high quality standard this includes fair trade products this would make their products more appealable to their target audience. Due to the nature of the business i think that they should cover some of the gaps such as creating more new products and possibly placing more Cadburys shop around the less populated areas around the country. I also feel as if Cadburys aims and objective are to do with the cream egg are easy and do able and make them accessible to smaller areas and smaller businesses such as corner shops. I have chosen Cadburys Cream Egg for my product that I am researching throughout my assignments, I have chosen this product as it is a noticed and a very well known brand and this product has been out for a while so there would be information to follow up on and to research about, this will be helpful with completing my assignments that I have been given, I have managed to find out allot about this business and this product so I am pleased with my decision. I am going to be finding out about the general aims and objectives for my chosen product that the business has set, I will also be discovering the SMART rule and I will be providing the basis for my marketing plan. I will be introducing this by using sections of the brief to make my plan, also researching the business. Cadburys used to be a family business and was running smoothly until the company went bankrupt in march 2010, since this Cadbury was acquired by Kraft Foods in March 2010. Kraft foods is an American based company that specializes in food such as chocolate and beverages. Kraft foods is a exceedingly good business earning around 1 billion dollars each year, and sells to over 170 different countries. Kraft foods is a public limited company. An aim is where the business wants to go in the future, its goals. It is a statement of purpose, e.g. we want to grow the business. A business aim is the goal a business wants to achieve. A primary aim for all business organizations is to add value and in the private sector this involves making a profit. More strategic aims include expansion, market leadership and brand building. A business o Objectives within an organization are established at a number of levels from top level corporate objectives, down to team objectives and individual objectives that create a framework for operational activities. These are often translated into targets which help to motivate staff in reaching short-term goals. Objectives therefore provide a clear structure for all of the various activities that an organization carries out. By measuring how well an objective has or has not been achieved, managers can make necessary changes to their activities to ensure progress and achievement of the stated objectives are made within the timescale allocated objective is a detailed picture of a step you plan to take in order to achieve a stated aim. A way to create this would to use the SMART rule.. Specific clear and easy to understand. Measurable i.e. able to be quantified. Achievable possible to be attained. Realistic not pie in the sky. Time bound associated with a specific time period For example. The aims of Cadburys are 1. Improving farmer incomes by helping farms to increase their yields and produce top quality beans. 2. Introducing new sources of rural income through microfinance and business support to kick start new rural businesses and introduce additional income streams such as growing other crops. Developing communities by helping them meet their own goals and improve rural life. For example, by supporting health through building wells for clean, safe water; education, through schools and libraries; and the environment through bio-diversity projects. 4. Working in partnership a pioneering model led from the grass roots. Farmers, governments, NGOs and international agencies work together to decide how the funding is spent and work with local organizations to turn plans into action. Cadbury is an international company that make, market and sell exclusive brands chocolate. Cadbury have achieved this effectively for over 200 years. The reason they are so successful is because they have a apparent and a clear understanding of the requirements and needs of their consumers, customers and other stakeholders. SMART stands for .. †¢Specific †¢Measurable †¢Achievable †¢Realistic †¢Timed Smart means objectives- they break up the aim into small do able task’s to make the job easier and achievable. Specific – Objectives should specify what they want to achieve, For example a soft drinks company may want to achieve 3% market share in 12 months. Measurable – You should be able to measure whether you are meeting the objectives or not to continue to run your business in a organised and professional manor, for example a market share over 12 months means that each month market share targets can be measured against a specific goal. Achievable Are the objectives you set, achievable to be able to carry on your business plan, an example for this would be over a period of time such as one year 12 months you need to be able to know does the company have the resources, man power and finances to achieve the goal. Realistic Can you realistically achieve the objectives with the resources you have such as space finance and staff and equipment, and does the company need more time than 1 mouths to get to the standard that the owner want. Time- this would mean when you want to set a time for the objectives and aims that you have set yourself and the marketing there need to be a date and able to make it specific and achievable, such as some business set a 12 month business plan to achieve these goals. Marketing objectives should be based on understanding your strengths and weaknesses, and the business environment you operate in. They should also be linked to your overall business strategy for example if the business id doing well and the sales increase by 15% in the last year then you should set a business plan that will help boost encourage the market sales further for example leading out a new product or different advertising to appeal more the customers. This should follow the SMART rules. For Cadburys cream egg i would need to use SMART to make my business plan specific, measurable, achievable, realistic and timed, for example mine would be to boost market sales by 20% in 6 months by April 1st, i will do this by creating a new angle for the cream egg and make the advertising the product in a new way and maybe reshaping the product, for example such as Kellogg’s Special K they reinvented this product by advertising it so it would be a new slimming product it was targeted at women middle aged women as these area of people are the most likely to buy the product, this was effective and is now a top seller cereal. This is Realistic as i will have the eight resources and the finances to do this goal, this objective will be finished in 6 months time on the 1st of April 2012.

Evaluate proposals for reducing environmental air pollution by energy E

Evaluate proposals for reducing environmental air pollution by energy taxation and emissions trading. Pollution is created as a by-product of output in most industries. It can be described as an external cost to the economy as its existence causes a loss of welfare to the population as a whole, and, in a free market, this loss of welfare will generally go uncompensated. However, that does not mean that the optimal level of pollution is zero, contrary to the environmentalist presumption, as this would mean that economic activity would have to be zero and this is illogical. Therefore, an optimal level of pollution and corresponding economic activity has to be found. According to the Pareto efficient, the ideal allocation of resources occurs when nobody can be made better off without making someone else worse off. In the case of pollution production, this can also be defined as the point of production where the marginal net private benefit (MNPB) of the polluter is equal to the marginal external cost (MEC) as a whole, as shown on diagram 1, at the level of economic activity Q*. The polluter’s total net private benefit from production is illustrated on diagram 1 as the area below the MNPB curve and total external cost is the area below the MEC curve. Using this analysis, we can see that ‘A’ is the largest area of net benefit available, thus confirming that Q* is the optimal level of activity. However, without regulation in this market it is likely the polluter will continue to operate at Q to maximize their own private benefits, although this will create an unacceptable level of external costs. Therefore, the government faces several policy choices in order to regulate pollution and keep it at an optimal l... ...mits are also effective in lowering emissions, but only if they are auctioned off and tradable in the market. If there is grandfathering (giving permits only to established firms in the industry) or output based allocation present then this would incur a greater cost to the economy than auctioning off permits, thus increasing the optimum level of emissions. Bibliography * Banzhaf, Burtraw & Palmer, Capping Emissions: Where Efficiency and Public Interest Intersect, Public Utilities fortnightly, 1st Dec 2002 * Pearce & Turner, Economics of natural resources and the environment, Harvester Wheatsheaf, 1990 * Pindyick & Rubinfeld, Microeconomics – 2nd edition, Macmillan, 1992 * Parry. I, Are Tradable Emissions Permits a Good Idea? Resources for the future Issue Brief 02-33 * DTI, Energy White Paper, TSO, Feb 2003 * www.defra.gov.uk

BreadTalk Group Limited Essay

The BreadTalk Group Limited has rapidly globalized into 16 countries such as Singapore, China, Hong Kong, South Korea and the Middle East(http://www. breadtalk. com/ourbrand-bt. html Our Presence,2012). It is well known for its bakery, restaurant and food atrium, and this compromises of BreadTalk, Toast Box, The Icing Room, Din Tai Fung, RamenPlay, Carl’s Jr China, and Food Republic. Being founded in 2000, the young company has achieved numerous awards which includes the Singapore Prestige Brand Award in 2011(http://www. breadtalk. com/brand-accolades. tml Brand Accolades, 2012). The Group has a global network of over 400 bakery outlets, with a strength of more than 6000 employees, as well as operating 11 Michelin Star Din Tai Fung restaurants in Singapore and Thailand, and over 30 award winning Food Republic food atriums in Singapore, PRC, Hong Kong and Malaysia. The household brand is founded by the Chairman George Quek Meng Tong, who was appointed to the board in 2003, and re-elected in 2010. Being very experience in food and beverage industry since 1982(http://www. breadtalk. com/board-of-directors. tml, Chairman,2012), he started the bakery business with BreadTalk Private Limited and bought it to list on the Singapore Exchange Limited in 2003. The Group made an average revenue of $333, 000, 000 and a profit of $11, 450, 000 between 2010 and 2011. With an available financial asset of $911, 000 at the end of 2011, the BreadTalk Group has a promising future, with the addition of rapid growth of franchising network in Asia Pacific region (http://www. breadtalk. com/franchising. html, our presence, 2012). Today, organizations and firms have to keep changing and adapting to the global shift (R .  Gomez-Mejia, 2012, page 56) to stay competitive in the industry. And this is because the general environment is always moving, and these dimensions – Demographic, economic, political or legal, sociocultural, technological and global – always influences the industry and firms. These segments are uncontrollable and thus, in order to stay competitive, the BreadTalk Group gathers information required to understand each segments and plan a strategy that can be implemented to tackle environmental changes like demographics in China, global consumer preference, threat of new entrant, nd management across cultures. In recent years, firms are venturing into China’s market due to its huge population of least 6. 8 billion (Worldbank, 2012) , and is seen as a driver of growth for BreadTalk Group. In Boston Consulting Group’s Growth-Share Matrix (R. Gomez-Mejia,2012 page 235), BreadTalk Group is a â€Å"Star† that earnings is growingly stable and high, with cash flow that is not negative. And thus, is to invest and grow. By purchasing an existing presence in China, Food Republic, BreadTalk was able to reap benefits from low setup cost, as well as to observe the consumers’ behaviors in China. Up to date, BreadTalk has already spread into 32 cities of China, and outnumbers Singapore with 20 food courts, 3 Carl’s Jr fast food restaurants, 3 Ramen Play restaurants, and 184 Bakery outlets. The BreadTalk Group plans to grow aggressively in the market as â€Å"China currently accounts for about a third of BreadTalk’s revenue† (Themalaysian insider, 2010), and by establishing most of its presence in Beijing and Shanghai, BreadTalk has took advantage of the rising income which led to higher expenditure in consumers. Thus, the demographic environment of China, has boost BreadTalk Group’s revenue, as well as being a large market for it to expand, unlike in Singapore where brands are very saturated . The BreadTalk Group tackles global consumer tastes and preferences very well even though it changes as time goes by. It has a very strong branding and has a very standardized layout. For example, each BreadTalk is designed with the same clear glass concept, and â€Å"see through† kitchens which conveys their bakery as fresh and artistic while Food Republic holds a more nostalgic style of a Chinese village and Toast Box is designed with a more warm atmosphere of local Nanyang coffee shops in the 60s and 70s(http://www. breadtalk. com/ourbrand-tb. html, our brands 2012). Thus, by standardizing the layouts of the brands in BreadTalk Group, the Group has saved cost on the tedious process of customizing to local conditions as well as creating a strong brand through its unique layouts. Although the BreadTalk Group holds a very strong branding, the barriers to entry to food and beverage industry is very low. And thus, the threat of new entrants is very high as they can threaten the market share. Likewise in BreadTalk, existing competitors such as Bengawan Solo, Crystal Jade My Bread, Imperial Kitchen, as well as many neighborhood bakery stores that are located all over the countries, shows a threat to BreadTalk as they are sharing the same market of consumers. Being a big company, BreadTalk faces risk of new entrants as new comer can learn from existing companies and create a similar or even a better concept. With an extra competitor, unless the demand for BreadTalk bakery increases, the revenue will fall. Thus, it is very important for BreadTalk Group to keep innovating and moving to survive against many competitors. Lastly, the management across cultures is also an environmental factor that affects BreadTalk Group as it shapes the consumers’ preferences and tastes. For example, the highest selling bun in BreadTalk is the â€Å"Pork Floss Bun†( http://www. breadtalk. com/franchising. html,more bread business, 2012), however in Malaysia, the Muslim law does not allow Malays to consume pork, and thus, it is taken out of the choices. BreadTalk also follow themes and trends in countries, like creating the Obunma bun during Obama’s elections, and the â€Å"Peace Panda Buns† after the Sichuan earthquake in 2008, to raise social awareness to donate and help the affected people in the earthquake. Through connecting to cultures of different country, the BreadTalk Group not only holds a social responsible frontier, it also caters to the taste and preferences of different cultures and thus, able to attract many consumers. Besides the above factors, economic and cultural environment affects the business in BreadTalk Group as well. BreadTalk Group is now facing the rising of labor cost and inflation in China, and these are unpredictable to how much it will affect the profits. With the cost of goods sold attributing to nearly 30% of sales(http://breadtalk. istedcompany. com/financials. html, financials 2012), an inflation will cause an increase in the cost of goods sold nearer to its gross margins. Likewise in China, the government has gradually increased wages and might continue to do so. And this will increase the expenses of BreadTalk Group, leading to a decrease in the profits. Although some companies could retrench, but BreadTalk Group needs the human capital and thus, could only adjust its raw materials cost by buying forward, and negotiating contracts in bulk and then purchase at the best price available. By doing so, the cost of sales would be reduced and the Group will be more efficient. The BreadTalk Group holds a low power distance, goals achieving culture, and uses a justice approach. For example, BreadTalk strives to have high and consistent standards of products to their customers. Employees will under-go hands on training on various outlets to make sure that they have a formal entrance to the organization and thus, would not face a cultural shock(R. Gomez-Mejia, 2012 page 66). BreadTalk also emphasizes on team-building by organizing team building trips and activities for its employees. By doing so, employees will interact and understand each other, as well as building bonds that enhances teamwork, boosting effectiveness of the team. In BreadTalk, employees are also encourages to think uniquely and are treated fairly, and thus, managers are required to develop a service culture and all these are to achieve an increase customer’s loyalty. Planning is essential for a company and this is one of the four management functions. Through planning, BreadTalk is able to make action plans on how to expand further into China, as well as allocating its resources to different regions. Through the experience of Food Republic in PRC, BreadTalk was able to capture consumer trends and thus, making use of the core competencies of knowing how to make bakery that attracts PRC nations. Planning is beneficial to BreadTalk as it can excess the external forces as mentioned above, as well as develop a sense of direction and purpose of â€Å"innovation† in both managers and employees. One method of planning is the â€Å"SWOT† analysis, which allows BreadTalk to see its strength, weakness, opportunities, and threats. However, planning has to be continuous and capable of adapting to change. And this can be seen in BreadTalk taking a major internal review of paving a future growth, by dividing into 3 divisions – Bakery, Food Atrium, and Restaurants, and inviting 3 new CEOs(http://www. breadtalk. com/message-shareholder. html, consolidating long term growth, 2012) to handle each division. With such willingness to change, the senior management would function more effectively. Forward planning can also be seen in the upcoming headquarters of BreadTalk Group in Paya Lebar Singapore, which will involve all its brands, logistics, training center, departments, and a common ground for staff all over the world to gather at. BreadTalk Group holds a geographical organization which allows the Group to focus on customer needs that may vary by geographic region of Asean region and China region. And then its further diversify into Bakery, Food Atrium and Restaurants. Through this method, the senior management bench will be deepened, and thus, it can strengthen the strategic focus of BreadTalk Group and allow it to execute plans more effectively. All brands under each segment will be managed in totality. This also provides the platform for each brand to be specially positioned based on its unique brand strategy and especially in view of expansion into the region. One of the strategy that BreadTalk Group holds is sharing the set up cost. This can be seen in NEX Serangoon Singapore, whereby a few brands are set up together in a high human traffic area. Thus, competitors can be minimized, as well as saving cost by renting locations in â€Å"bulk†.

The Pursuit Of Happiness in A Raisin in the Sun Essay

Throughout Lorraine Hansberry’s A Raisin in the Sun, we see the positive and negative effects of chasing the American Dream. Hansberry expresses her different views on the American Dream through the characters and she portrays the daily struggles of a 1950 black family throughout A Raisin in the Sun. In this play, she is able to effectively show the big impact that even small decisions can make on a family. Hansberry shows the many different attachments that come with the fulfillment of this American Dream. Throughout A Raisin in the Sun, each family member has their own pursuit of happiness, which is accompanied by their American Dream. In the play, Mama has her own American Dream that she chases after, which heavily†¦show more content†¦Mama says this after Beneatha tells Mama that there is nothing left in her brother, Walter to love. Mama’s dream of a better quality of life is deferred because she has carry the responsibility of tending to a family with so much indifference and of holding together the few pieces of her family left together. Mama attempts to reference back to Big Walter in certain situations to use him as an example to show her family the true meanings of sacrifice and unification within a family. The Raisin in the Sun refers back to Big Walter and how he labored so hard for his family all the time. He put his dreams aside, which ended up drying up like â€Å"A Raisin in the Sun† (M’baye 171). Mama says, â€Å"Yes, [he was] a fine man- just couldn’t never catch up with his dreams that’s all† (Hansberry 30). Mama refers back to Big Walter as an example for her family to see because Big Walter worked his but off for the important things in life like family. He had dreams like everybody does, but he did not ever get so caught up that he lost track of his priorities. He labored day and night for his family to have everything they needed. That is the example Mama tries to use to talk to her children about family. Big Walter did whatever he had to do to supply for his family whether that meant working a few extra hours or even a few extra days. Every once and a while he may have worked an extra job just to provide theShow MoreRelatedA Raisin In The Sun Literary Analysis1023 Words   |  5 Pageswill gain happiness. There are some things in life that get in the way of our dreams and goals. In the Declaration of Independence, It states that we have the right to pursue happiness. For example having everybody in the world be equal, and not be shamed upon or looked at differently due to the color of their skin. The poem  ¨The Negro Mother, ¨ the play A Raisin in the Sun, and the article Innocence Is Irrelevant, all show how our society and they way people can get in the way of our happiness. In ourRead MoreA Raisin In The Sun American Dream Essay1669 Words   |  7 Pagesland in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement.† It is based on the foundations of the Declaration of Independence: the rights to Liberty, Life, and the Pursuit of Happiness (Amadeo, What is the American Dream?). People have the right to pursue their dreams and acquire a better life through sheer effort and motivation. At the time of the American Dream’s creation in 1931, the main people were white male propertyRead MoreThe Change Of Life And Literature1316 Words   |  6 Pagesshould pursuit for happiness and fight for the changes in our life. All the struggle, fight for independence and love, will structure our life in a way we want to have it. These elements are shown in this amazing stories Flight and A Raisin in the Sun. The dreams we wanted to achieve in our life aren’t easy to found. We have to struggle and have to fight for it, or sometimes we need to work hard to the fullest of our abilities to pursuit our happiness. The story in A Raisin in theRead MoreA Raisin In The Minds, And Innocent Is Irrelevant1015 Words   |  5 Pagesright to pursue a happiness that they desired base on their skin color rather than their personalities. The Declaration of Independence tells us that the we should be able to have the right to pursue happiness including chasing a dream that was once an aspiration. In reality, American government denies that right to have that happiness. In the play A Raisin in the Sun, the essay â€Å"Trouble in the Minds†, and â€Å"Innocent is Irrelevant† proves what happens when our right to pursue happiness is denied. LorraineRead MoreThe American Nightmare: Lorraine Hansberry’s A Raisin in the Sun1011 Words   |  5 PagesIn Lorraine Hansberry’s â€Å"A Raisin in the Sun†, she uses the African American Younger family as a representation of the entire race’s struggle for the American Dream. America has always had slogans such as â€Å"the land of the free† and â€Å"liberty and justice for all†. The Younger family is finding out, like generations before them, the American Dream isn’t at all what it seems if you’re black. The family eagerly awaits the insurance check from the death of their father, while living a life of constantRead MoreLorraine Hansberry s A Raisin1278 Words   |  6 Pages A Raisin In The Sun by Lorraine Hansberry is a realistic fictional drama in which the play s title and the characters represent the play s theme. The play focused on black American struggles to reach the American Dream of life, liberty, and the pursuit of happiness during the 1950’s and the 1960’s. The idea of everyone having the chance to achieve a better life should exist for all. Hansberry created her title using a line from Langston Hughes’ poem â€Å"A Dream Deferred† the original poem wasRead MorePursuit Of Unhappiness. A Dream That Can Never Be Fully1470 Words   |  6 PagesPursuit of Unhappiness A Dream that can never be fully attained, yet a country is built off the hope it inspires. The American Dream is a battle that can never be won. This concept is emphasised by both ends of the spectrum. On one end, Jay Gatsby, a wealthy man who has been praised for his accomplishment suffers from the lack of love and the willingness to move forward. On the other end, Walter Younger, a poor man without meaning in his life, is surrounded by unconditional love and determinationRead MoreComparing The Death Of A Salesman And A Raisin The Sun1710 Words   |  7 Pagesthan enough to support your family is something that has always been tremendously significant in the American culture. The Death of a Salesman and A Raisin the Sun are two tales about this struggle. Both stories are about two American families that portray the common way of life around the 1940’s and the struggles that come with it. A Raisin in the Sun is about a black family living in Chicago, and Death of a Salesm an is about a white family living in New York. Both families seem to have many problemsRead MoreThe Pursuit Of The American Dream1250 Words   |  5 PagesWall English 10- 3B 24 November 2015 The Pursuit of the American Dream in A Raisin in the Sun The American Dream embodies the ideals of freedom, equality, and opportunity. However, there are several interpretations of the American Dream because the idea explores the personal values of individuals. The differentiation between priorities and contrasting views of success amongst individuals can often effect how one defines the American Dream. In A Raisin in the Sun, written by Lorraine Hansberry, the playRead MoreThe American Dream Is Sublime Motivation1426 Words   |  6 PagesThe novel The Great Gatsby, by F. Scott Fitzgerald, and the two poems, â€Å"Dream Deferred†, by Langston Hughes, and â€Å"American Dream of Reality†, by Ivy S., Loganville, all portray the American dream. Today, many oversee life, liberty, and the pursuit of happiness instead they all think of fame, fortune, and respect. But even though not everyone can achieve these, without dreams or goals what would America be? The American dream is sublime motivation for accomplishing ones goals and producing achievements